5 tips to keep in mind when creating content!
Quality Content is key if you want to set yourself up for success! There are a lot of different elements to keep in mind when creating your own content. Here are just a few tips to think about.
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When it comes to content is is important to know who you are talking to. By this time you probably have done tons of market research and you know who your audience are and if not this is maybe a good thing to establish. Make sure that you are speaking to them, and not just anyone who happens to come across your content. Target your specific audience, and decide what you want to say to them, have a clear message and stick to it.
With millions of blogs and websites out there, being original creating content that’s new and interesting may sound a bit difficult, but if you are authentic in your approach you are half way there!! I bet your audience will choose real above perfect, they didn’t choose to engage with your content because its perfect , but rather because they resonate with something. They choose to follow you above thousands of others out there because they believe in your values and what you have to say … so be you!
It's awesome to send out a lot of content and get your name out there, but make sure you're adding value . This will not only make your readers come back for more but it will also build relationships. Make it clear from the start what’s in it for them. If your readers know that you provide solutions to their everyday problems, then they are bound to visit your site often.
There is so much fake news going around… make sure you are not one of the distributors! Its very important to check your facts before putting them out there. This ties into quality not quantity. Rather provide your readers with accurate information than just a fluffy story that you can’t back. If you want to make your content even more trustworthy you can incorporate some stats or even other articles that support your statement.
We all know that keywords are important, but there is nothing worst than reading a article that doesn’t make sense….. but it contains a whole lot of keywords. Make sure you do your research and you apply only a few powerful keywords in your article that are both effective as well as relevant to the topic.
Happy creating!!!!!
Written by Jeanne-mari Terblanche
