5 ways you can boost your online presence!

The Business world have been moving in a digital direction for a while, but having   an online presence is now more important than ever. Here are a few ways that you can boost your online presence and reach your customers effectively! 

• Create a Website

 If you don’t have a website already, this will be a good place to start. Your website will aide as the base for your online presence. This is where potential customers will go, to find out more about your company, what you have to offer and how to get in contact. With social distancing and lockdown being a reality, for most small businesses, having a website or social media account will be the only way you can interact with your customers. 

• Be a SEO Boss

 In order to drive traffic to your website its advised to make use of SEO (search engine optimization). With algorithms changing all the time, you can no longer rely on organic searches alone. It is important to have a good SEO if you want to enhance your online visibility.

In short SEO is used to improve your website, so when customers search for certain words or phrases it picks up your website and give you a better overall ranking.

There are various tools that you can use to help you with this. Check out

 Googles keyword planner . 

• Create an email list

 I know what you are thinking …SPAM!!

Customer emails does not have to equal spam. Emails are a great way to reach your customers, re-connect with old customers and build an online community.

If you have not done this already, start today. You can use it to send out business announcements, new blog posts or special deals. Its also a more personal way of communicating and it will build a sense of trust between you and your customers.

• Social media

Social media channels are also a great way to build a online presence. It doesn’t matter what industry you are in, there is a suitable platform for you. Whether you want to post visual content, a interesting blog posts or make use of paid advertising.  Social media is a great tool to optimize your reach.  

• Quality and consistency

 It doesn’t matter what channel you choose to build your online presence, but delivering quality content and being consistent is key to creating an online following and converting customers into brand ambassadors.